OUR STANDARDS
Advertising & sponsored content policy
Commercial partnerships must be transparent and distinct from independent journalism.
Clear disclosure
Paid articles, interviews, videos, reports and advertisements must be labelled Sponsored, Advertisement or Paid partnership.
Editorial separation
Advertising does not guarantee favourable editorial coverage. Independent reporting and commercial production are separate activities.
Responsible claims
Advertisers are responsible for substantiating their claims. Unverified audience figures or guaranteed reach are not offered.